Thankfully there has been a bit of an environmentalist backlash against the current epidemic of over consumption. Episode #10's Tom Cridland is a great example of a business building things to last (in Tom's case, t-shirts with a 30-year guarantee) and this week's guest, Tara Button, is challenging companies to really get on top of the "crap and clutter" that makes up people's lives by encouraging them to buy less and buy quality.
BuyMeOnce.com is a website showcasing all the companies that offering products that are built to last – from Le Creuset kitchenware and Dr Martens shoes, to Feelgood beds and Mason Pearson hair accessories.
Tara's mission: to make buying things that are built to last easy. And through accompanying blogs, she offers a range of tips on how to take good care of things and to repair them if necessary. “We want people to buy just a few great things they love rather than huge amounts of clutter,” she says. Ultimately, she wants her business to start challenging manufacturers to build products that last longer and shift our culture of consumption – from ‘throwaway’ to ‘keep’ or ‘pass on’.
Check out the website here.