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Want to inspire people to change their behaviours for the good of society or the planet? Of course you do.
Whether you’re working on an internal project that demands your colleagues give a damn about it, or maybe you’re trying to win over your customers, encouraging them to care about environmental or social issues.
There's no doubt about it, it's a tough nut to crack.
But this week we meet a man who knows exactly how to do it. And he’s been doing it for decades.
As the founder of the charity Global Action Plan, Trewin Restorick build widespread recognition for his work at the leading edge of employee engagement and behaviour change within business and public sector organisations.
Today, he heads up the fairly new venture Hubbub - a consultancy-cum-marketing-agency-cum-changemaker-extraordinaire. From food waste and fast fashion, to litter and home energy use - if your brand has a problem it wants consumers to take control of, Hubbub has the answers you're looking for.
Enjoy the show.