Episode #31 - Meet a man who knows how to get your customers excited about environmental issues

Don't forget to check out our new Better Business Show t-shirt shop @ betterbusinessshow.teemill.co.uk.

-

Show notes

Want to inspire people to change their behaviours for the good of society or the planet? Of course you do.

Whether you’re working on an internal project that demands your colleagues give a damn about it, or maybe you’re trying to win over your customers, encouraging them to care about environmental or social issues.

There's no doubt about it, it's a tough nut to crack.

But this week we meet a man who knows exactly how to do it. And he’s been doing it for decades.

As the founder of the charity Global Action Plan, Trewin Restorick build widespread recognition for his work at the leading edge of employee engagement and behaviour change within business and public sector organisations.

Today, he heads up the fairly new venture Hubbub - a consultancy-cum-marketing-agency-cum-changemaker-extraordinaire. From food waste and fast fashion, to litter and home energy use - if your brand has a problem it wants consumers to take control of, Hubbub has the answers you're looking for.

Enjoy the show.

Part of the Neat Streets campaign to tackle street litter.

Part of the Neat Streets campaign to tackle street litter.

The now infamous cigarette voting bins, championed (and stolen) by cities all over the world following Hubbub's pilot project in Villiers Street, London.

The now infamous cigarette voting bins, championed (and stolen) by cities all over the world following Hubbub's pilot project in Villiers Street, London.

This week's news round-up with Vikki Knowles features:

WWFs report into the global timber supply crunch
- Toyota's new partnership with WWF
- The nanofarm by Replantable
- Impossible Foods' new burger hitting New York