Episode #37 - Jonathon Porritt interview: Despair, frustration and hope from the world's most famous sustainability activist

Show notes

The crash of 2008 was supposed to be a great opportunity for the Left. Radicals talked about the collapse of capitalism; the more realistic among us believed that a focus on efficiency and belt-tightening would at least offer solid ground for a sustainable world to now flourish.

It hasn’t quite turned out that way, as this week’s guest knows only too well.

He may not like to describe himself as a ‘greenie’ – not least because his work over the past 40 years has been as much about tackled economic, social and corporate strategic issues as anything else – but he is entrenched in the community – but Jonathon Porritt (pictured right) continues to bang the drum for progressive thinking, in politics, business and beyond.

And, as you’re about to find out during our extensive and wide-ranging interview this week, he continues to despair at the lack of government intervention in supporting companies of all shapes and sizes to get on the right path towards sustainability – describing as utterly pathetic, the UK government’s insistence that letting companies make voluntary commitments is enough to transform the economy.

Of course, his work at Forum for the Future – which he set up in 1996 – has seen him work directly with some of the world’s most progressive companies, like Marks & Spencer, O2 and Unilever. And today, with a focus on brining companies together to work in collaboration on a range of project, he is also helping small, agile and technologically brilliant companies to flourish too.

I hope you enjoy our conversation.

Reference links:

- Forum for the Future
- Jonathon's personal blog
- Forum's collaborative system change work
- the UN Sustainable Development Goals (SDGs)
- Unilever's approach to the SDGs
- Neal Lawson's Compass
- the More United initiative
- the Living Grid project
Open Energi
- Pukka Herbs