Episode #20 - What does it mean to be a B Corporation?

Show notes

This week we caught up with Adam Garfunkel, managing director of Junxion. Adam is a man that has been around the block, working in the arena of corporate sustainability for many years, helping big companies and social enterprises formulate their plans to become better businesses, and communicate their values in a way that creates real value.

His work has taken him all over the world, not least in support the sportswear company adidas for many years in its sustainability endeavours.

He certainly knows his onions.

And he, like so many of our listeners out there, enjoys something that eludes many people in that his work and core personal ideals, values and traits are so interlocked and connected, that its an incredibly fine line between work and play.

So, as you can imagine, he was delighted for his company to become one of the UK’s first B Corp registered companies: a chance to practice what he has been preaching all these years – that companies should exist to create value for people and planet, rather than just shareholders.

As both Adam and I say during this week's show, the word ‘purpose’ is the most over-used word in sustainability circles right now.

But it’s a theme that we will, no doubt, keep coming back to as more and more of you find reasons to exist in the world and create real positive change.


This week's news round-up with Vikki Knowles features stories on:

- monkey dating with The Body Shop (#findreggielove)
- taking dogs to work with Purina and Mars
- the new vodka made from fog water
- the bricks made from old cigarette butts


Don't forget...

Next month, we will be producing a downloadable PDF document that will present all of the great insights, tips and advice that our guests have given since we launched on 1 February 2016.

We're calling it the Better Business Show Cheat Sheet.

If you’d like to get your hands on it, all you have to do is give us your email address and we will send it to you exclusively as a download.

Head to betterbusiness.show and fill in the form at the foot of the page.