Episode #25 - The fashion house shaking up the industry by paying interns and ensuring models actually eat

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Show notes

This week, we're in the company of Heidy Rehman, the Founder and Managing Director of Rose & Willard, an ethical and feminist British womenswear brand based in London.

This is a company which has made pieces for Jennifer Aniston, Pippa Middleton, Gemma Arterton, Michelle Dockery, Naomie Harris and Elisabeth Moss and aims to lead a trend towards a more transparent, fairer womenswear and fashion industry in general.

Heidy Rehman, founder and managing director of Rose & Willard.

Heidy Rehman, founder and managing director of Rose & Willard.

This is a company with the lowest carbon footprint in the fashion Industry on account of the fact that it designs, cuts patterns, makes samples, manufactures and distributes all of its products from one location in South London.

This is one of the only fashion houses in London that pays its interns.

This is a company that is pioneering positive body image - making use of non-model models, despite pressure from the industry to use thinner models and to supply samples in a size 6.

This is a company that is always looking to source materials that are different, such as its fish leather.

“I was working as a top-ranked stock broker and unable to find clothing choices for women that could convey professionalism, femininity and individuality simultaneously,” says Heidy. “What I found on the high street was either too frumpy, desperately chasing trends or ludicrously expensive. 

“I created Rose & Willard to solve this problem. Just before I quit the corporate world, to focus on what is a labour of love for me, I released this report on Saudi Oil, which caused quite a stir. I hope to do the same in fashion industry.”

For more on Rose & Willard visit the website. You can also find the business on Facebook, Twitter and Instagram.


This week, we kick off a brand new segment of the show which will play out over the next few weeks.

We’ve been working with the team at Terrafiniti, an international consultancy that works with companies to help them develop leadership in ecological, social and business value. And part of that work culminates today in the launch of a brand new series of e-books which offer thoughts, provocations and big ideas for how we might create a sustainable future on a planet of 9 billion people.

In the face of scarce resources, a warming climate, erratic weather patterns, forced migration, hunger, poverty and a widening gap between those that have and those that do not, fostering the conditions that would enable everybody to thrive is a challenge that requires audacious new thinking.

So, we asked Joss Tantram, a founding partner of Terrafiniti, to share with us his best big ideas – and that’s what he’s going to do this week and for the next four weeks.

This week is Part 1: Discounting the discount rate.

The Towards 9 Billion ebook series is out now and can be downloaded for free at the Terrafiniti website.