A show title likely to get completely and utterly lost on our North American listeners, we appreciate….this time we’re with Jason Spitkoski, a man that has left his background as a tech developer behind to chase the dream of running a successful underwear business. He is the proud owner of Buddha Boxers, a company that is getting seriously comfortable that its raw material of bamboo is capable of blowing cotton out of the water as a sustainable material of choice in the 21st century.
Consider the fashion sector for a moment, and specifically one of the backbones of the industry: cotton.
As the most widely used natural fibre used in clothing today, it is a hugely important crop. And more than 100 million smallholder farmers and their families rely on cotton for a living, with 90% of those farmers living in the developing world.
But cotton faces significant sustainability risks and challenges, not least its reliance on water and the impact of climate change. For every t-shirt made, around 2,700 litres of water is used in the agricultural process – the same amount of water the average human drinks in three years; it is certainly a thirsty crop.
As the World Economic Forum notes, water security is “one of the most tangible and fastest-growing social, political and economic challenges faced today”. The world is likely to face a 40% global shortfall between forecast demand and available supply of water in the next 15 years.
It is also worth pointing out that, although cotton uses just 2.4% of the world’s cultivated land, it accounts for 24% of global insecticide use and 11% of global pesticides, making it the most pesticide-intensive crop grown on the planet.
NGOs and non-profits like CottonConnect and the Better Cotton Initiative are working hard to support smallholder farmers, with basic interventions, such as training and education, which can help farmers dramatically save water by adopting more sustainable agricultural practices.
However, many farmers do not have access to basic information when it comes to best practice for water use and conservation. Educating and empowering farmers and helping them gain access to finance are barriers to progress that need to be addressed urgently.
The global textile and garment industry is worth some $3 trillion. But the ephemeral nature of fashion – where what’s hot and what’s not can change in the blink of an eye – poses a series of formidable sustainability challenges, not least in the supply chain of brands everywhere.
So, as we so often pose on the The Better Business Show: what if there was a better way?
Well, this week, we caught up with Jason Spitkoski (top right), founder of Buddha Boxers. He went in search of ultimate comfort for his underwear brand, landing on bamboo as the perfect material of choice. But as he told me during our conversation this week, he got plenty more than he bargained for in setting up a business designed to get people thinking about the clothes they buy.
Enjoy the show.