Episode #27 - Can we create a better world through play and adventure?

Episode 27, supported by:

Show notes

Andy Middleton gives a resounding 'yes' in response to the question posed in today's show – can play help to create a better world?

Through his organisation TYF – an adventure and activities-based business located on the Welsh coast – he believes getting people away from their desks in towns and cities and better connecting them to the natural world is the best way to encourage innovative, creative and sustainable thinking.

Andy shares with us his vision for connecting the rules of nature to the way we design our businesses – and why we need to put our values at the heart of what we do (and why play is so crucial to that process).

Enjoy the show.

And if you'd like to know more about TYF, head over the website.

You can also follow Andy on Twitter @GrinGreen.

Andy Middleton, co-founder of TYF

Andy Middleton, co-founder of TYF

Andy presenting at a recent Do Lectures event.

Andy presenting at a recent Do Lectures event.

TYF's coasteering.

TYF's coasteering.

Coasteerers in action!

Coasteerers in action!


This week's news round-up, with the brilliant Vikki Knowles, featured stories on:

- The company turning beer waste into edible snacks (and the Food Rush magazine running the story
Ann-Christine Duhaime's research into turning the brain green.
- Elon Musk's poor excuse for an apology.
- The newly-launched Natural Capital Protocol.


Don't miss our Big Ideas for a Sustainable Future segment of the show, in association with Terrafiniti to celebrate the launch of a new brand new series of e-books which offer thoughts, provocations and big ideas for how we might create a sustainable future on a planet of 9 billion people.

This week, in Part 3 in the series, Joss Tantram, a founding partner of Terrafiniti, explores principles for putting sustainable value at the heart of economic price.

The Towards 9 Billion ebook series is out now and can be downloaded for free at the Terrafiniti website.