You might have guessed by some of the pics I’ve posted across here and elsewhere these past few days: I’ve been in New York.
I was there to meet with the editorial team behind Collectively, the online platform created as a tool for inspiring and accelerating a shift towards more sustainable living.
I’m going to be working with them for the next few months to support its partners in using the platform to tell stories and engage the audience in conversations around numerous themes such as food, design and technology.
And I’m really excited to be a part of it. Here’s why.
Ultimately, Collectively is for the so-called Millennial generation – or should I say, the ‘aspirationals’ within that generation; those young people that are excited about shopping, living, playing, working and existing differently to their parents because they want to live in a more environmentally and socially sustainable world, and can see the attraction of that.
Inside VICE Media HQ, Brooklyn, NY