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Deforestation: In a nutshell

Tom Idle September 1, 2015

We are delighted to be supporting Innovation Forum, the exciting insight, research and events business led by Toby Webb and Ian Welsh.

This is the latest of many management briefing papers that we will be producing in the coming months, giving a snapshot insight into some of the biggest challenges facing corporates right now – and supporting the upcoming events the IF team continue to develop.

So, if you want a perfect digest to help you get your head around current deforestation issues, look no further.

Deforestation management briefing innovation forum august 2015 from Tobias Webb

There's also a link embedded here to download the PDF.

In White Paper, Corporate, Interview Tags deforestation, supply chain
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China cotton.jpg

The time is now for cotton in China

Tom Idle February 25, 2015

The time is right for international brands to take action as the world's largest and fastest-growing cotton market reaches a pivotal moment.

That is the central view of a new report which I recently developed to support the work of CottonConnect. Using evidence points, research and conversations with its farm team on the ground in China, the report lays out a clear argument: that the shifting cotton market in China offers a valuable window of opportunity for international companies to invest and build a more resilient cotton supply.

This report builds on some work I did for CottonConnect earlier last year, focusing on the water challenge for cotton farmers, particularly in the developing world.

CottonConnect China Report 2015.jpg

Cotton is a fascinating crop. It's including thirsty and suffers from many of the common environmental and social pressures exerted across the planet.

And in China, falling prices has created an interesting tension: a less attractive proposition for young farmers, who often go off to the city in search of other jobs; but also a huge opportunity for brands to jump in, make use of the falling prices and work with the likes of CottonConnect to support the establishment of a more resilient supply chain that protects their assets and safeguards the industry for centuries to come.

And it is this second element that forms the tenet of this report, which you can download here.

In White Paper, Interview, Corporates Tags cotton, China, supply chain, sustainable business, CottonConnect
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  • Great stuff, Michael - well done! https://t.co/bVfiFZxoGB
    about 3 days ago
  • RT @jessicaferrow: Wow. Incredible to see this honest labeling on pack. It’s time to educate consumers on the impact of #climatechange… https://t.co/KiNjk1wNWK
    about 4 days ago
  • A few flashbacks and throwbacks today while writing a brief history of the family business for the, erm, family bus… https://t.co/Zw9IQic1Tv
    about a week ago
  • Some pretty bleak reading this morning..... This is a crisis: Facing up to the age of environmental breakdown https://t.co/muuJ8cwNG9
    about a week ago
  • 43% of UK demand met by wind energy on Friday... 👍🏻 https://t.co/9MK1sRey0M
    about a week ago
  • My latest for @innovaforum >> Why climate resilient crops must be the future | Innovation Forum https://t.co/KPartWTjAW
    about 2 weeks ago

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tomidle@narrativematters.co.uk
+44 (0)7760 161401


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Narrative Matters

Creating content that sings

Narrative Matters is content creation agency specialising in producing effectively engaging editorial, journalism and copywriting for companies, NGOs and media agencies.

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