This is a brilliant idea. (But I would say that, it was one of my better ones).
The beady-eyed among you might have spotted the rather brilliant #2degreesAwards campaign currently playing out across social media.
All of the long-listed organisations and individuals nominated in a range of categories and in with a chance of being crowned a sustainability champion 2015 have been given the ultimate tool to help canvass for votes: LEGO.
Each was sent a small pack of LEGO and given the task of trying to create a scene that best illustrates their project, taking a snap of it and posting it across social media using #2degreesAwards.
The results are now coming in. Some are better than others, but above it's just been good fun and interesting to see companies big and small get their hands on some good old-fashioned toys to communicate their stories in interesting ways.
Here's a selection of my favourites. If you want to see all of them, just search #2degreesAwards at Twitter, Instagram or Vine. And if you haven't voted yet, here's the link you need.