Producing an annual report that documents your achievements is hard graft. Plenty of blood, sweat and tears are spent coordinating your internal teams to extract the right data and pull together all of the relevant information.
Quite rightly, you’re proud of the people, projects and campaigns that make up your sustainability story.
But far too often you’re not proud of the way your story is told.
We’re on a mission to change that.
Our experienced team of writers, editors and creatives – headed by Tom Idle – understand what makes a sustainability report worthwhile. We have lived and breathed them for the last 15 years.
With super storytelling at the heart, we can help you create a document (digital, or otherwise) that brings your purpose to the surface so that it resonates and connects with those that matter.
Let us take a look at what’s gone before to establish what worked, what didn’t – and how to take your reporting to another level.
Audience is everything. And sustainability reports must cater to plenty of different stakeholders. We will help you establish who those audiences are, why they are important and how to speak to them in ways that work.
Tone and messaging
You’ve got plenty to say. But multiple messages can easily get lost. We will help you create a messaging framework that helps you prioritise what you want to say – and how you want to say it.
This is the meat of your report. If you don’t have great stories, it’s hard to convey your progress. Our journalists will extract the best stories from your teams and partners, and tell them well.
Design and identity
Working to existing style guides, or creating a brand new visual ID for your report, our design teams make things easy to understand, navigate and share.
Promotion and engagement
You’ve done the hard work. Now’s the time to shout about it. We can create a communications strategy and plan to reach your priority stakeholders, as well as media contacts.