Narrative Matters is the content creation agency of
Tom Idle. We specialise in communications strategy that is supported by quality editorial, journalism and digital content – to help companies, NGOs, publishers and media agencies truly engage with target audiences.


Maybe you know what you want. Maybe you don't.

Allow us to better understand your storytelling needs, develop new and existing ideas, and create a plan that brings your mission to life in a way that gets your audience really excited.

After all, narrative matters.



Some of the organisations we work with…


NM website strap - Our approach.png
Make it sing 1.jpg


We help you set out some key objectives, understand your audience profile and assess the current strategy for engaging it through content. 

Home page main pic 1.jpg


The ideation process will help extract your key messages, build a narrative that makes sense to your audience and amplify your stories with gusto.


The exciting bit. We bring your stories to life through the very best editorial content that sings.



With the right audience in mind, the correct angles identified and the very best stories created, it's time to spread the word with digital content marketing that works.


NM website strap - Our services.png

Communications strategy | Editorial and content marketing | Sustainability reports | Journalism | Copywriting | Research | White Papers | Podcasts | Publishing design


Find out more



NM website strap - Get in touch.png

07760 161401



Download the 2019 Narrative Matters Playbook


NM website strap - Latest from the blog.png

NM website strap - The view from Twitter.png