#81 Building a better booze brand: How Sxollie is ripping up the cider sector

Cider doesn’t often make headlines in the world of drinks innovation. It’s a category that’s long been dominated by heritage brands, murky labels, and – let’s be honest – a fair amount of concentrate and sugar masquerading as nature’s bounty.

But this week, we meet someone who’s rewriting the rules.

Laura Clacey is the co-founder of ⁠Sxollie⁠, a bold, no-nonsense cider brand born in South Africa and on a mission to shake up the status quo. From using single varietal eating apples (not juice concentrate), to pioneering transparency and sustainability in a sleepy drinks aisle, Sxollie is doing everything the big players won’t.

In this episode, Laura shares how she’s taken on an entire category with swagger and purpose, and what it really takes to build a brand that people trust, love, and want more of.

This is cider like you’ve never tasted – and business with serious bite.