#77 Why nobody believes your ESG story (and what to do about it)
Sustainability communication has never been more important – or more challenging. Say too much, and you risk greenwashing accusations. Say too little, and you’re guilty of green-hushing.
So, how should companies talk about ESG, climate action, and social impact in a way that actually resonates?
In this episode, sustainability comms expertHelen Neal joins me to break down the new rules of ESG communication. She's worked with global brands, NGOs, and businesses of all sizes, helping them navigate the tricky balance between transparency, credibility, and engagement.
In this episode, we cover:
Why companies are either saying too much or not enough—and how to fix it.
The shift in ESG, CSR, and why the word ‘climate’ is becoming politically charged.
What makes great sustainability storytelling—and what makes people switch off.
The biggest mistakes brands make when talking about their impact.
If you’re in sustainability, communications, or leadership, this episode is packed with practical insights to help you get your messaging right.
💡 Listen now and make sure to subscribe for more episodes.
🎧 Available on Spotify, Apple Podcasts, and all major platforms.
🔗 Follow us @betterbusinessshow
Here’s the link to Joel Makower’s speech from this week: https://trellis.net/article/sustainability-leaders-advance-holding-back-the-darkness/
“The best sustainability communication isn’t about ESG scores or net-zero roadmaps. It’s about real people, real stories, and real impact.”
You might also enjoy…
