Strategy, Purpose Tom Idle Strategy, Purpose Tom Idle

#74 Why hiring ex-offenders is good for business and society

What if businesses could help reduce reoffending rates while boosting productivity and unlocking untapped potential?

In this episode, once he gets over the doom and gloom currently ungulfing the planet, Tom chats with Sid Madge, founder of Meee and creator of the Counting on Confidence programme, helping to seriously transform lives through prison rehabilitation.

Sid shares powerful stories from his work in prisons, why mindset shifts are key to breaking cycles, and how businesses can play a vital role in giving ex-offenders a second chance. Plus, he reveals practical tips for companies ready to make a difference.

Tune in to discover:

  • How rehabilitation benefits individuals, businesses, and society.

  • Why hiring ex-offenders is a win-win for all.

  • How businesses can get started with programs that drive impact.

This episode is packed with insights, inspiration, and actionable steps. Ready to rethink what better business means? Hit play now!

🎧 Listen and subscribe for more conversations that challenge the norm.

#BetterBusinessShow #Rehabilitation #SecondChances #BusinessForGood

 
 

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Strategy, Purpose, Supply Chain Tom Idle Strategy, Purpose, Supply Chain Tom Idle

# 76 The company changing the way businesses think about packaging

In this episode, I take on one of the most heated debates in the UK right now: airport expansion. With the UK government giving the green light to new runways, we explore the bigger questions beyond carbon emissions. Why is aviation still a lightning rod for controversy? Are we having the wrong debate? And why do we need a smarter, more pragmatic approach to how we manage growth?

Then, I sit down with Andrew Hargest, founder and CEO of SupplyClub, to talk about why packaging needs a radical rethink.

We explore:

🔹 How a side hustle turned into a nationwide business transforming how companies source packaging

🔹 The biggest barriers stopping businesses from making better material choices

🔹 Why packaging isn’t just about materials; it’s about systems, incentives, and accessibility

🔹 What the future holds for the industry – from new materials to the role of digital distribution.

Whether you’re curious about the future of aviation, interested in how smart businesses are solving packaging waste – or just love big, thought-provoking conversations, this episode has something for you.

 
 

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Strategy, Purpose, Communications Tom Idle Strategy, Purpose, Communications Tom Idle

#77 Why nobody believes your ESG story (and what to do about it)

Sustainability communication has never been more important – or more challenging. Say too much, and you risk greenwashing accusations. Say too little, and you’re guilty of green-hushing. 

So, how should companies talk about ESG, climate action, and social impact in a way that actually resonates?

In this episode, sustainability comms expertHelen Neal joins me to break down the new rules of ESG communication. She's worked with global brands, NGOs, and businesses of all sizes, helping them navigate the tricky balance between transparency, credibility, and engagement.

In this episode, we cover:

  • Why companies are either saying too much or not enough—and how to fix it.

  • The shift in ESG, CSR, and why the word ‘climate’ is becoming politically charged.

  • What makes great sustainability storytelling—and what makes people switch off.

  • The biggest mistakes brands make when talking about their impact.

If you’re in sustainability, communications, or leadership, this episode is packed with practical insights to help you get your messaging right.

💡 Listen now and make sure to subscribe for more episodes.

🎧 Available on Spotify, Apple Podcasts, and all major platforms.

🔗 Follow us @betterbusinessshow

Here’s the link to Joel Makower’s speech from this week: https://trellis.net/article/sustainability-leaders-advance-holding-back-the-darkness/

 
The best sustainability communication isn’t about ESG scores or net-zero roadmaps. It’s about real people, real stories, and real impact.
— Helen Neal, HN Communications
 
 

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Strategy, Human Rights, Purpose Tom Idle Strategy, Human Rights, Purpose Tom Idle

#78 Meet the man who was fired for being a Dad

What happens when businesses forget that their employees are human?

In this episode, we’re talking about workplace culture, parental rights, and why companies are quietly rolling back their commitments to inclusivity and employee well-being.

My guest, Glen Wood, knows firsthand what happens when a company gets it wrong – after being fired for taking paternity leave, he took on the system and became a symbol for workplace reform in Japan where is still known to this day as ‘The Father of Japan’. 

Today, he’s sharing what he’s learned about how companies can actually build cultures that work – for their people and their bottom line.

We get into:

  • The real reason companies are retreating from DEI initiatives

  • Why treating employees fairly is good business, not just good PR

  • How leaders can create workplaces where people want to stay and succeed

If you’ve ever felt like work is demanding too much and giving too little, or if you’re a leader looking for ways to do things better – this one’s for you.

 
Workplace culture isn’t about flashy mission statements. It’s about how a company treats its people when no one’s watching.
— Glen Wood
 
 

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